Why we removed the pill count from the front of the label.

A bottle that says 60 capsules sounds like more than a bottle that says 30. It usually isn't.

Half of the supplement industry runs on this optical trick — split a serving across three capsules instead of one, and the pill count triples while the dose stays the same. The number on the front tells you nothing about what your body receives.

We moved the pill count to the back and replaced the front with the actual clinical dose in milligrams. It made the label harder to design and easier to trust.

You should be able to compare our label to any study on PubMed and see the same number. That is the whole point.